遵循最为时兴的设计原则是开办设计事务所的重要一环。过去的一年或多或少造就了这样的观念，即设计越简单就越好越有效。
1. Use Larger Logos
一、更大的LOGO
At one time, splash pages were extremely popular. But then so were man-bags, and both are not much in demand today! Why not use an over sized logo to end up with the feel of a splash page? You could get the same effect with a larger than normal header design. YES, we are saying you could make the logo as large as half of the screen size! If you wish for a better overall UX, this is the way to go.
曾几何时，醒目页面（Splash page)极为流行，连那时的男用背包也是如此。但今天，这两者都风光不再了！何不用一个超大的LOGO来营造醒目页面的感觉呢？你可以把页首（header）做得比普通的尺寸大一点，来获得同样的效果。没错，我们说的是，你可以把Logo弄到屏幕的一半那么大！如果你想要更好的用户体验，就得这么做。
2. Keep it Simple
二、保持简单
Simple themes have been around for quite some time already, what with big names like facebook and twitter having influenced users with the ‘less is more’ train of thought. A large number of media sites today follow in their footsteps, using a lot of blank spaces on their design templates. The idea is to have the opposite of a cluttered design. The modern mantra is to do away with left-nav and right-nav and keep the user as occupied as possible on page content rather than distractions! Blank space on a design can later always be used to offer advertising space if your site kicks off big time.
简单风格也存在了一些时日了。像Facebook、Twitter这些大牌们一直在引导“少就是多”这一理念。大批的媒体网站追随着他们的脚步，在设计模板上使用大量的留白。这与拥挤型设计截然相反。现代派的真经是破除左导航、右导航的纠结，让用户尽可能专注在页面内容上，而不要被分心！如果哪天你的网站发达了，设计中的空白区再来用于广告用途也为时不晚啊。
